Co-Founder & CEO





"Development without sustainability is identical to the expansion without conviction, a conviction of delivering a balanced ecosystem to the future generations.” With this mindset, Mr. Yawer Ali Shah, Co-Founder & CEO of AMA Herbal Group of Companies, has been striving to achieve sustainability in all aspects through natural products and eco-friendly production methods.

An accomplished business leader with extensive experience in international business development, start-ups, and turnarounds, successfully took AMA Herbal to become a world leader in Natural Dyes in the textile industry. His inimitable, and admirable style of leadership, combined with his sharp focus on Sustainability, Health, Environment, and experience has helped AMA Herbal emerge as a leading exporter of Natural Textile Dyes around the globe.

Here is a glimpse of his admirable and inspirational sustainable voyage-

Awards and Honors

Mr. Yawer Ali Shah was featured on the Cover page of Industry Outlook Magazine ( in the April 2022 edition) for his sustainable achievements

AMA Herbal became the only Asian Company to receive Henkel Sustainability Award 2021 under his sustainable leadership

Mr Yawer Ali Shah received the Times Icon of Health Award 2021

Mr Yawer Ali Shah received the ET Inspiring Leader Award 2021

Publishing of 3 ISO Standards for Natural Dyes. The first standards of natural dye, initiated by India under the leadership of Mr Yawer Ali Shah

Mr Yawer Ali Shah was appointed as a Convener by BIS India for heading a Natural dye mark committee

ABN News award for `Sustainable Brand’ in 2018

Received Times of India `Icon of Health' in 2017

Received Dainik Jagran MSME award for Green industry in 2015

Industrial Connect

Sustainability talks, Istanbul

AMA Herbal and Amity associated to bring first its kind certificate program for the students of fashion designing

Our Social Responsibility

Mr Yawer Ali Shah received the ET Inspiring Leader Award 2021

IAR CHARITABLE FOUNDATION...Philanthropy to sustain lives

OPD with 100% free medical checkups and medicines

12000+ patients have been benefited per annum since the emergence of IAR.

500+ kids have benefited from the IAR Scholarship.

After school support like tuitions to underprivileged kids.

Final words

Mr Yawer Ali Shah is supporting the sustainability of Planet Earth by product, innovation and social responsibility.